New PendryWhite Website

PendryWhite's website launched today makes traditional public relations a less important part of its business. Yes, it still does media relations and it has an excellent side line in press and web office management for the HNWI clients of TPPR.

But the vast bulk of its work is now strategic reputation-based marketing that makes full use of the new media that are replacing print newspapers - these latter seem to be hovering between market breakdown and hiding behind exclusive online paywalls.

The new website is simple and it draws you into a dialogue. Using its blog Whiteboard and Twitter, it becomes an intellectual resource which you can return to periodically. The RSS tool keeps you up to date with opinions and Twitter with news.

This blog posting won’t puff up what you can read very quickly for yourself on the site but simply draws your attention to its existence and to its Clients - whose quality speaks for itself.

It is difficult for any corporation or firm to steer their way between the Scylla of over-enthusiasm and of uncritical engagement in the new media world and the Charybdis of fearful refusal to innovate.

This is why PendryWhite has spent three years building a proposition to act as guide between these monsters. The new web positioning expresses this change.

If you need strategic, marketing, new media or international support to deal with rapid market changes and its approach appeals to you, please do not hesitate to call PendryWhite on +44 (0) 20 7549 1672 and ask to speak to Roger White, Managing Director, or Jenina Bas, Director of Client Services.

Posting On Social Media & Business

News

Our corporate marketing sister company has a Whiteboard posting on the issues surrounding business and professional service firm use of social media.

Monthly Digest of Whiteboard Stories

Whiteboard is the Blog for our marketing sister company Pendry White. Every month we give As It Happens readers the chance to access its postings directly through our pages.

Pendry White has been promoting its products and services shamelessly. The most recent posting is a good basic summary of its overall approach to post-credit crunch marketing.

Earlier, it produced a more specific posting on what is now its YouTube & You product (designed to manage small video inputs not just into YouTube but across the internet).

On 22 October, the first guest writer, Rob Eastaway, a consultant on cricket and author, castigated the English Cricket Board for its short-termism - going for the fast buck on sponsorship and undermining the very base of its 'business' by denying wide public access to the game through terrestrial TV.

Most of our policy-related writings have otherwise remained on As It Happens but we published a challenging critique of the a-moral promotion of credit that was written by one of our younger mid-management team. This resulted in further comments on Linked-In.

Some took a hard line on personal responsibility over debt but most shared our position that an exploitative system had been put in place that was based on short-termism and greed. It had seriously disadvantaged the younger generation and Government had taken its eye off the ball.

As a matter of policy, Pendry White (and TPPR) have decided to take a moral stand and not take on clients that promote cheap credit to vulnerable groups. Meanwhile, Whiteboard decided to concentrate much more on giving practical advice to its readers. 

One theme has been that of getting down to basics and sweeping away verbal obfuscation. In Pendry White's view, the days of jargon are over. Functionality is now key, with business cards being given as a practical example.

For further discussion of these and other marketing issues, go to Whiteboard for a chance to comment directly or contact Roger White, Managing Director of Pendry White, on +44 (0) 20 7549 1672 or via rwhite@pendrywhite.com