Saturday 29 May 2010 at 08:48 News
Our corporate marketing sister company has a Whiteboard posting on the issues surrounding business and professional service firm use of social media.
Thursday 5 November 2009 at 11:25 Whiteboard is the Blog for our marketing sister company Pendry White. Every month we give As It Happens readers the chance to access its postings directly through our pages.
Pendry White has been promoting its products and services shamelessly. The most recent posting is a good basic summary of its overall approach to post-credit crunch marketing.
Earlier, it produced a more specific posting on what is now its YouTube & You product (designed to manage small video inputs not just into YouTube but across the internet).
On 22 October, the first guest writer, Rob Eastaway, a consultant on cricket and author, castigated the English Cricket Board for its short-termism - going for the fast buck on sponsorship and undermining the very base of its 'business' by denying wide public access to the game through terrestrial TV.
Most of our policy-related writings have otherwise remained on As It Happens but we published a challenging critique of the a-moral promotion of credit that was written by one of our younger mid-management team. This resulted in further comments on Linked-In.
Some took a hard line on personal responsibility over debt but most shared our position that an exploitative system had been put in place that was based on short-termism and greed. It had seriously disadvantaged the younger generation and Government had taken its eye off the ball.
As a matter of policy, Pendry White (and TPPR) have decided to take a moral stand and not take on clients that promote cheap credit to vulnerable groups. Meanwhile, Whiteboard decided to concentrate much more on giving practical advice to its readers.
One theme has been that of getting down to basics and sweeping away verbal obfuscation. In Pendry White's view, the days of jargon are over. Functionality is now key, with business cards being given as a practical example.
For further discussion of these and other marketing issues, go to Whiteboard for a chance to comment directly or contact Roger White, Managing Director of Pendry White, on +44 (0) 20 7549 1672 or via rwhite@pendrywhite.com
Monday 26 October 2009 at 11:46 Over the last three months we have undertaken a complete overhaul of the TPPR identity alongside improved integration of its offer with that of its sister company Pendry White.
• As It Happens has, of course, been redesigned. It not only looks new, you can comment, print and share it and there is a much more informative blogroll
• The main website has been completely overhauled, integrating our case studies into our four primary service offers: Reputation and Crisis; Public Affairs; Research & Analysis; & Corporate Support
• We have invested in the new media channels and you can get our latest news in real time by subscribing to TPPRNews and PendryWhite Twitter feeds
• Pendry White and TPPR have been integrated as a seamless offer covering reputation marketing and reputation management respectively, and we have created Linked-In Groups for our associates and clients while remaining wholly independent companies
• Pendry White’s new blog Whiteboard was launched on August 21st as the first point of call for thought leadership on marketing communications and new media issues. As It Happens will give a monthly digest of Whiteboard posts
• Creative solutions and cost-effective services for smaller companies are now embedded in a new sister company Communication First
We have also re-asserted our robust client-centred position to reputation management
Handling The Recession
We have seen the down-turn as an opportunity rather than as a crisis. Although we think that there are more shocks ahead, and there is some significant political risk in the air, we were well prepared with a plan to stabilise our finances and invest any down time in marketing and repositioning.
We lost no major clients in either business. Pendry White is now seeing a quick return to growth, while TPPR’s repositioning has shifted it strongly towards its core skills of thought leadership and reputation management in a new media context.
In the last half year, TPPR has advised a leading Indian politician, one of the world’s leading business schools, a leading African business figure and is currently advising the Al-Ghussein family in its struggle for recognition of its rights with the Palestinian Authority and Abu Dhabi.
If you want more information on what we might be able to do to assist you, contact us through the confidential email facility on this website or call Tim Pendry on +44 (0) 7771 513092.