New PendryWhite Website

PendryWhite's website launched today makes traditional public relations a less important part of its business. Yes, it still does media relations and it has an excellent side line in press and web office management for the HNWI clients of TPPR.

But the vast bulk of its work is now strategic reputation-based marketing that makes full use of the new media that are replacing print newspapers - these latter seem to be hovering between market breakdown and hiding behind exclusive online paywalls.

The new website is simple and it draws you into a dialogue. Using its blog Whiteboard and Twitter, it becomes an intellectual resource which you can return to periodically. The RSS tool keeps you up to date with opinions and Twitter with news.

This blog posting won’t puff up what you can read very quickly for yourself on the site but simply draws your attention to its existence and to its Clients - whose quality speaks for itself.

It is difficult for any corporation or firm to steer their way between the Scylla of over-enthusiasm and of uncritical engagement in the new media world and the Charybdis of fearful refusal to innovate.

This is why PendryWhite has spent three years building a proposition to act as guide between these monsters. The new web positioning expresses this change.

If you need strategic, marketing, new media or international support to deal with rapid market changes and its approach appeals to you, please do not hesitate to call PendryWhite on +44 (0) 20 7549 1672 and ask to speak to Roger White, Managing Director, or Jenina Bas, Director of Client Services.

Posting On Social Media & Business

News

Our corporate marketing sister company has a Whiteboard posting on the issues surrounding business and professional service firm use of social media.

The TPPR Group - A Mini Quarterly Report

Over the last three months we have undertaken a complete overhaul of the TPPR identity alongside improved integration of its offer with that of its sister company Pendry White.

• As It Happens has, of course, been redesigned. It not only looks new, you can comment, print and share it and there is a much more informative blogroll

• The main website has been completely overhauled, integrating our case studies into our four primary service offers: Reputation and Crisis; Public Affairs; Research & Analysis; & Corporate Support

• We have invested in the new media channels and you can get our latest news in real time by subscribing to TPPRNews and PendryWhite Twitter feeds

• Pendry White and TPPR have been integrated as a seamless offer covering reputation marketing and reputation management respectively, and we have created Linked-In Groups for our associates and clients while remaining wholly independent companies

• Pendry White’s new blog Whiteboard was launched on August 21st as the first point of call for thought leadership on marketing communications and new media issues. As It Happens will give a monthly digest of Whiteboard posts

• Creative solutions and cost-effective services for smaller companies are now embedded in a new sister company Communication First

We have also re-asserted our robust client-centred position to reputation management

Handling The Recession

We have seen the down-turn as an opportunity rather than as a crisis. Although we think that there are more shocks ahead, and there is some significant political risk in the air, we were well prepared with a plan to stabilise our finances and invest any down time in marketing and repositioning.

We lost no major clients in either business. Pendry White is now seeing a quick return to growth, while TPPR’s repositioning has shifted it strongly towards its core skills of thought leadership and reputation management in a new media context.

In the last half year, TPPR has advised a leading Indian politician, one of the world’s leading business schools, a leading African business figure and is currently advising the Al-Ghussein family in its struggle for recognition of its rights with the Palestinian Authority and Abu Dhabi.

If you want more information on what we might be able to do to assist you, contact us through the confidential email facility on this website or call Tim Pendry on +44 (0) 7771 513092.