Over the last three months we have undertaken a complete overhaul of the TPPR identity alongside improved integration of its offer with that of its sister company Pendry White.

• As It Happens has, of course, been redesigned. It not only looks new, you can comment, print and share it and there is a much more informative blogroll

• The main website has been completely overhauled, integrating our case studies into our four primary service offers: Reputation and Crisis; Public Affairs; Research & Analysis; & Corporate Support

• We have invested in the new media channels and you can get our latest news in real time by subscribing to TPPRNews and PendryWhite Twitter feeds

• Pendry White and TPPR have been integrated as a seamless offer covering reputation marketing and reputation management respectively, and we have created Linked-In Groups for our associates and clients while remaining wholly independent companies

• Pendry White’s new blog Whiteboard was launched on August 21st as the first point of call for thought leadership on marketing communications and new media issues. As It Happens will give a monthly digest of Whiteboard posts

• Creative solutions and cost-effective services for smaller companies are now embedded in a new sister company Communication First

We have also re-asserted our robust client-centred position to reputation management

Handling The Recession

We have seen the down-turn as an opportunity rather than as a crisis. Although we think that there are more shocks ahead, and there is some significant political risk in the air, we were well prepared with a plan to stabilise our finances and invest any down time in marketing and repositioning.

We lost no major clients in either business. Pendry White is now seeing a quick return to growth, while TPPR’s repositioning has shifted it strongly towards its core skills of thought leadership and reputation management in a new media context.

In the last half year, TPPR has advised a leading Indian politician, one of the world’s leading business schools, a leading African business figure and is currently advising the Al-Ghussein family in its struggle for recognition of its rights with the Palestinian Authority and Abu Dhabi.

If you want more information on what we might be able to do to assist you, contact us through the confidential email facility on this website or call Tim Pendry on +44 (0) 7771 513092.

TPPR does reputation management but our sister company Pendry White is into reputation marketing, largely in the international professional and business services sector. Its Whiteboard blog covers current issues in business and As It Happens readers might like access to the last month's links.

On September 1st, Pendry White looked at the uncertainties surrounding economic recovery and then, as a follow up, detailed the alphabet soup of types of recovery or non-recovery that we might have in the next six months. General conclusion - uncertainty for some time to come.

Whiteboard also picked up on one regular As It Happens theme, the clash between authority and liberty as the technology of communications changes - in this case, it worried about how the new cognitive and behavioural sciences might be used inappropriately by both politicians and marketeers.

Pendry White is, however, cautious about the hype surrounding the new social media. It sees major changes ahead but that the process of adjustment may take longer than the enthusiasts think and it regularly warns against 'snake oil salesmen' over-selling what it can do for business.

Google Wave (now in Beta), on the other hand, does look as if it will be useful for organisations, providing a useful tool between the traditional e-mail and social network spaces. Pendry White gave it a cautious thumbs-up as 'one to watch'.

There was also a review of the increased role of risk management as a positive element in developing long-range marketing plans (based on a reading of an important Ernst & Young survey) and a vigorous complaint about the treatment of core customers by a soya milk producer.

Finally, there was a fairly long critical analysis of the recessionary pressure on fees in the UK legal profession. This suggested that lawyers were almost certainly going to have to shape up and develop improved management techniques and accountability to justify their high fees.

For further information on these or any issues affecting the market for professional, business and financial services, contact Roger White, Managing Director, at Pendry White directly or through TPPR.