Libya - Pride & Prejudice
Friday 19 August 2011 at 06:25 A few weeks ago, London PR agencies were stunned to get an anonymous e-mail from what purported to be the Libyan Government requesting PR support in the current crisis.
It turned out that it was genuine but what is more interesting than the sudden and uncharacteristic discovery of ethics by many in the PR industry in rejecting the offer was the amazing naivete of the Libyans themselves.
One of the first lessons that should be taught to any small country seeking to influence the UK, which is one of the few genuinely powerful centres of soft power in the global community, is that its culture is not one of truth-seeking or even of fairness but one of posturing and the rush to the middle ground.
Libya's population is a little smaller than that of London, even half that depending on how you define London, spread along the coastal strip of a country seven times the size of the UK.
We like to think that of the internal strife inside the country as the rise of Hampstead liberals against some monstrous regime straight out of the pages of Alan Moore's 'V for Vendetta' but the situation on the ground is always going to be far more complex than this.
In this context, some things are appropriate for arguing through on fair and truthful terms and some things are not. The pompous gut reaction of the UK PR industry in its trade journal is not much better ethically than the naive propagandism of a dictatorship beyond its sell-by date.
Western 'group-think' mentality, in which elites rush forward like lemmings to assess every situation as good or bad according to the lights of their own dinner party network, is precisely the blindness that led to a failure to predict the riots, the consequences of other military actions and economic crises.
We might make better decisions as a culture if, instead of posturing, we opened the door to others and listened to what they had to say on matters of context and fact, even if we draw the line at justification of removal of essential freedoms and brutal operations.
Indeed, it goes both ways. A dialogue over facts and context permits a more determined complaint over oppressions and brutalities when justifications based on security and order are no longer viable. We badly need that dialogue in our own country as rank injustices take place in the wake of the riots.
This may be a dreadful thing to say and hear, but oppressive and brutal actions may be the 'lesser evil' because of a reasonable interpretation of facts and context. A discussions of those facts and context may well help create new facts and new contexts that then make oppression and brutality absurd.
It gets better. A dialogue based on honest representation (not that one might trust a malign alliance between government propagandists and our PR industry) might well define facts and contexts that remove the justification for bad things at all - on the facts instead of bar room opinion.
These are some of the issues that do need more serious discussion before we simply takes sides:-
- Have international law and the UN been manipulated by a few dominant powers in order to ensure the use of force?
- What are sovereign rights nowadays and what justification and risks are there for Western liberals in over-turning them on universalist principles when these principles have not been fully debated in the official international community?
- What precisely is the tribal and social construction of Libya and what would be the consequences in terms of sectarian strife of removing the post-colonialist structures of Khaddafi?
- What is the importance of Libya in terms of Western energy policy and strategic control of Africa?
- What are the costs and actual material consequences of what amounts to a civil war where the West is maintaining a deliberate policy of assisting one side?
- What, in the real world, is the most likely outcome in terms of freedom and security (and sovereign independence) of a rebel victory?
- What are we honestly prepared to sacrifice ourselves (given the growing desperation of our own poor) to ensure that a situation partly of our own making in terms of destruction and loss can be rectified?
- And by what right can we (in effect) thieve assets from one place to hand over to another and not risk the very system of trust in international affairs that is at the root of London's cultural and economic power?
These are serious points that cannot be left to a ridiculous war of postures between anti-war beardies, cynical politicians and liberal ideologues. These are questions every subject of the Crown needs to ask of the Crown before giving his or her allegiance in this matter.
They relate to debates about international order, sovereign rights, the rights of peoples, the struggle for resources, the expenditure of national resources, government competence, public accountability and political governance that our elite will do anything rather than have.
That elite desperately fears that if it does so and takes decision-making out of the hands of a very small community of 'experts' who are clearly out of their depth in the world created by international capitalism and the fall of the Soviet Union, then it will not get the 'right answers' for its own survival.
But regardless of these criticisms of our own mode of undertaking policy, the real point here is that Libya is on a hiding to nothing in seeking PR support in the West. Its image is 'bust' because the elites of the West have come to a view based only on a few general principles.
No one who decides policy will speak to them until their Leader is removed. Western Governments will do everything in their power, with the connivance of their own media, to deny them any platform and what they say will not be reported in detail or entirely fairly.
The Governments of the West are investing considerable sums in PR operations against them and any 'one-to-one' meeting with a Western Editor will be structured entirely around a pre-set 'liberal' ideological agenda which the Editor and his readership will consider self-evident (though it may not be).
The Libyans' letter suggested help in commissioning academic studies - actually not a bad idea except that any academic who gets involved will be ignored and will probably be kissing goodbye to his career while any findings will appear far into a future when the regime has probably been crushed.
Similarly, the desire to communicate with Western non-interventionists is tantamount to discrediting a community which contains the usual mixture of highly intelligent critics, obsessive activists and downright loons. The one alternative voice is thus marginalised by its own interlocutor.
That's it, basically. The Libyans have a snowball's chance in the desert of doing anything other than destroying the credibility of the very few people who just might be able to balance things up on facts and context - no wonder those who aren't grandstanding for war are running for cover.
But this is a Western own goal in its way. This urge to exclude all alternative opinion and drive the intellectual establishment into group-think on the basis of general principles means that key facts and context no longer guide policy.
We saw this in Iraq. We are seeing this in Afghanistan. We saw this most egregiously over the succession of recent economic crises. We are seeing this in the primitive and stupid populism coming from Government over the English riots. We will no doubt see this over Syria.
The inability of the British Establishment as a whole and the PR industry as a Uriah Heep-ish component of it to differentiate between the necessary exchange of facts and context in open dialogue through honest representation and a lemming-like need to adopt postures to please their masters is tragic.
The right response to the Libyans would be to courteously point out why they are stuffed and to suggest that, while making facts and context available, they have a simple choice.
Either they simply win their war as quickly as they can, show magnanimity in victory and try to build relations with the West on their own terms until the standard 'Nixon moment' or just get rid of Khaddafi and kneel at the feet of a NATO far superior in resources, if an intellectually challenged opponent.
In short, the honest PR would not laugh at the Libyans or moralise or posture about ethics but simply say that the ethical thing is not to take their money until they have either won the war or come to terms with the West. Wartime situations are not about PR, they are about propaganda.
This Libya whose civil servants have clearly failed to understand how power in the West actually operates, which is lashing around like a dinosaur at sections of its own people and which insists on holding on to the type of personal dictatorship that is now an insult to the aspirations of the young ...
... such a Libya is doomed in the eyes of the 'West' and it may as well save its money for a war thar should never have happened in the first place.
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