The Summer of 2007 has seen important developments at Pendry White, our sister company.  Business is not always about constant progress or constant decline.  Sometimes you have to just bite the bullet, stop and invest or think about what precisely it is that you are doing.

TPPR, the holding company, has been carefully re-focused and this Blog was created as a result.  Pendry White will be equally re-focused in the coming months around the provision of a whole range of specific services both for TPPR clients and for its own core market, the services sector in its widest sense.  It has upgraded its internal IT systems and it has hired new personnel at account executive and administrative levels to help expand its agency services and ensure the maintenance of its high standards.

The commitment to Eurocom Worldwide has paid off with the recent news that Eurocom Worldwide is now ranked 10th among global PR holding companies and networks by the Holmes Report, bigger at US$ revenues in 2006 than Chime if not nearly so big as mega-player WPP at $1.17bn or the UK's next largest network Huntsworth at $273m.  The reference is on Page 13 of the Report which is the premier US industry-watcher.

New business development has not been neglected.  Pendry White now provides the Press Office and web content management services for The Schoyen Collection, the world's largest private manuscript collection created in the last 100 years, and was appointed by Hewitt Consulting, the global pensions, investment and HR consultants, as strategic marketing consultants.   Early in the summer, Pendry White was also appointed by UHY International, the fast growing mid-tier international accountancy network, to handle its international PR programme.  More announcements of business won over the summer await approval.

TPPR and Pendry White operate independently.  The Managing Director of Pendry White, Roger White, is a specialist in professional services communications while Client Services Director Jenina Bas and her team handle all the agency services that we require.  TPPR hopes to announce further developments at Pendry White in the near future.

Welcome to As It Happens, the TPPR commentary on international relations and developments in British public life.  Our aim in this blog is to give you a flavour both of our work for clients and as analysts of the environment in which you have to make important decisions about your business and your livelihood.  We do not pretend to have all the answers.  We tell our clients always to seek a second opinion on anything that we say that may be instrumental in making a decision but we have a track record in predicting trends that has stayed a secret for far too long.

Since 1998, and our work surrounding global insurgency before it became sadly fashionable with the assault on America in 2001, we have tracked world events from an unusual perspective.  A lot of our work is based on reverse-engineering the 'spin' supplied to the world's media - why this or that story appeared at this time, what purpose it serves in soft power terms and what it means in terms of facts on the ground.  We are interested in understanding disinformation and the costs of group-think within our elites and we are not afraid to seek analogies in history to explain what may be going on.  Our work, based on our analyses of ideology and culture as much as of politics, should be regarded as complementary and not competitive to analyses based on best assessments of economic and micro-political factors such as the actual composition of elite groups.

In practical terms, TPPR is primarily concerned with bespoke analysis and with crisis media relations, especially pre-litigation support alongside the legal community and support for family office interests in protecting the reputational position of significant individuals.

In addition, we have, within the Group, a full service strategic marketing agency - Pendry White - which supplies Press Office, research and new media content services to clients as well as retained and project management marketing services that are primarily but not exclusively designed for the services sector.  Pendry White, in turn, is part of the Eurocom Worldwide network (one of the ten largest worldwide) which gives Pendry White access to virtually every country in the world, including such centres as Dubai and Islamabad.

As It Happens will report on Group developments as well as provide comment on international affairs and domestic British politics.  More information on TPPR, on Pendry White and on Eurocom Worldwide (Pendry White's global network partner) can be found in the sidebar.