The TPPR Group - A Mini Quarterly Report
Monday 26 October 2009 at 11:46 Over the last three months we have undertaken a complete overhaul of the TPPR identity alongside improved integration of its offer with that of its sister company Pendry White.
• As It Happens has, of course, been redesigned. It not only looks new, you can comment, print and share it and there is a much more informative blogroll
• The main website has been completely overhauled, integrating our case studies into our four primary service offers: Reputation and Crisis; Public Affairs; Research & Analysis; & Corporate Support
• We have invested in the new media channels and you can get our latest news in real time by subscribing to TPPRNews and PendryWhite Twitter feeds
• Pendry White and TPPR have been integrated as a seamless offer covering reputation marketing and reputation management respectively, and we have created Linked-In Groups for our associates and clients while remaining wholly independent companies
• Pendry White’s new blog Whiteboard was launched on August 21st as the first point of call for thought leadership on marketing communications and new media issues. As It Happens will give a monthly digest of Whiteboard posts
• Creative solutions and cost-effective services for smaller companies are now embedded in a new sister company Communication First
We have also re-asserted our robust client-centred position to reputation management
Handling The Recession
We have seen the down-turn as an opportunity rather than as a crisis. Although we think that there are more shocks ahead, and there is some significant political risk in the air, we were well prepared with a plan to stabilise our finances and invest any down time in marketing and repositioning.
We lost no major clients in either business. Pendry White is now seeing a quick return to growth, while TPPR’s repositioning has shifted it strongly towards its core skills of thought leadership and reputation management in a new media context.
In the last half year, TPPR has advised a leading Indian politician, one of the world’s leading business schools, a leading African business figure and is currently advising the Al-Ghussein family in its struggle for recognition of its rights with the Palestinian Authority and Abu Dhabi.
If you want more information on what we might be able to do to assist you, contact us through the confidential email facility on this website or call Tim Pendry on +44 (0) 7771 513092.
Reader Comments (1)
The last entry by Evie above [now deleted] looks like spam that inadvertently eloquently illustrates the perils of the internet. More broadly, I am going to think long & hard about the campaign TPPR supports on the right to pay (or not) for digital information content. I am not yet convinced that all publishing should take place within the Matrix--sorry, the internet! That, however, is for another day. In the meantime, why have relevant regulatory authorities in the US not taken down the site Evie advertises? They should.